IDDA

Designer

📍 Philippines

BaiShahidda Candao Raised between Cotabato City in Maguindanao Province, the origins of Inawl, and the vibrant city of Davao, Shahidda Candao draws inspiration from the rich cultural tapestry of her roots as she steps boldly into the world of fashion. Her debut label, IDDA Collections, will be unveiled at Opulence Season 3 in New York City, showcasing the intricate beauty of Inawl as a tribute to her heritage and identity. After completing university, Shahidda began a distinguished career in the aviation industry. Now a Senior Flight Attendant with an accomplished global track record, she has earned numerous citations and was recognized as one of her airline’s esteemed Change Agents. Her professional journey has refined her eye for elegance, cultural authenticity, and excellence, qualities