nimraaimroze

Designer

📍 Srinagar

Label Aayat is not merely a fashion label; it is a living narrative of heritage, artistry, and timeless elegance. Rooted in the rich cultural legacy of South Asia, the brand emerges as a tribute to the intricate craftsmanship that once adorned the courts of nawabs and royalty. Every creation under Label Aayat carries within it the essence of a bygone era—where garments were not just worn, but treasured as heirlooms, passed down through generations as symbols of identity, pride, and refined taste. At the heart of Label Aayat lies the revival of Zardosi, an age-old embroidery technique that speaks the language of opulence and detail. Once patronized by royal ateliers, Zardosi is more than just embellishment—it is an art form that requires patience & precision.